In this market, it seems like all we can do to get things moving is lower the price. But, maybe we should consider better property photos. A new analysis performed by Redfin Corp. indicates that photographs shot with higher-end SLR cameras tend to fare much better than those shot with cheaper point-and-shoot cameras. Of course, the SLR is only part of the equation. Many photographers say that the camera body is only as good as the glass (lens) you hang on it. So, a high-end ultra-wide (18mm or wider) is necessary to complete the equation.

There should be no surprise to anyone that better photos command higher prices. According to Redfin's analysis, listings with great photos gain anywhere between $934 and $116,076 as measured by the difference between asking and final price, compared to listings with images of the point-and-shoot variety.

Some "big picture" brokers have taken this phenomenon seriously, and have professional photographs made for all office listings over a certain price. In our opinion, it's a no brainer, and Redfin's analysis punctuates the point. Money is definitely better spent on marketing photos than in concessions at the closing table. As the results of studies like this circulate, sellers will begin to demand this type of photography for their homes. So, forward-thinking brokers and agents that are already doing this are going to be miles ahead of their competition.

Redfin's analysis only took into account Boston and Long Island. But, one might suspect that this phenomenon would hold true for any geographic area.

The analysis also found that listings with the best photos get more online attention. Even so, only 15% of listings use high-end photography ... even those at the high end of the market.